Privacy Policy

Last Updated: October 2, 2026

Tuscon Orthopaedic Institute (“TOI,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when you visit or interact with our website. This Privacy Policy explains the types of information we may collect through our website, how we use and disclose that information, and the choices available to you.

This Privacy Policy applies to information collected through this website. It does not replace TOI’s Notice of Privacy Practices. Protected Health Information (“PHI”) that is created, received, maintained, or transmitted by TOI in connection with the provision of health care and that is subject to the Health Insurance Portability and Accountability Act (“HIPAA”) is governed by TOI’s Notice of Privacy Practices and applicable law.

INFORMATION WE COLLECT

We may collect information that you voluntarily provide to us, including:

• Name;
• Email address;
• Telephone or mobile phone number;
• Appointment-related information;
• Information submitted through website forms; and
• Other information you choose to provide to us.

We may also automatically collect certain information when you use our website, such as your browser type, device information, IP address, and information about how you interact with the website.

HOW WE USE YOUR INFORMATION

We may use information collected through our website to:

• Respond to inquiries or requests;
• Facilitate appointment scheduling and patient communications;
• Provide information about our services;
• Improve our website and patient experience;
• Communicate with you regarding appointments, services, or other information you have requested;
• Maintain the security and functionality of our website; and
• Comply with applicable legal and regulatory requirements.

SMS AND TEXT MESSAGING

If you provide your mobile phone number and expressly consent to receive text messages from TOI, we may send you SMS or text communications related to your inquiries, appointment scheduling, appointment reminders, patient services, or other communications you have agreed to receive.

How You Opt In

You may opt in to receive text messages from TOI by voluntarily providing your mobile phone number and affirmatively indicating your consent through a website form, appointment request or scheduling process, or another consent mechanism that clearly states that you are agreeing to receive SMS or text communications from TOI.

Where a website form includes an SMS consent checkbox, you must affirmatively select the checkbox or otherwise provide the requested consent before TOI will treat the submission as consent to receive SMS communications. Merely providing a telephone number does not, by itself, constitute consent to receive marketing or promotional text messages.

Consent to receive text messages is not a condition of receiving medical care or purchasing any goods or services from TOI.

Message frequency may vary. Message and data rates may apply.

How You Opt Out

You may opt out of receiving text messages from TOI at any time by replying STOP to a text message you receive from us.

After submitting a STOP request, you may receive a final confirmation message advising you that you have been unsubscribed and will no longer receive SMS communications from that number unless you subsequently provide consent to receive them again.

For assistance regarding text messages, you may reply HELP or contact TOI using the contact information provided on our website.

Mobile Number Accuracy and Message Delivery

You are responsible for providing TOI with an accurate mobile phone number and for notifying us if your mobile phone number changes. If your mobile number is changed, disconnected, or reassigned, please update your contact information with TOI.

Text messaging may not be available through all wireless carriers. Delivery of text messages is subject to effective transmission by your wireless carrier and network provider, and TOI cannot guarantee that text messages will be delivered or received within a particular timeframe.

Mobile Information and SMS Consent – Non-Sharing

TOI does not share, sell, rent, or disclose mobile phone numbers, mobile information, or SMS/text messaging opt-in or consent information to third parties or affiliates for their own marketing or promotional purposes.

Mobile information and SMS consent information may be disclosed to service providers that assist TOI in providing text messaging or other services on TOI’s behalf, but only as necessary for those providers to perform services for TOI and subject to appropriate privacy, confidentiality, and security requirements.

SMS opt-in data and consent will not be sold or used by such service providers for their own marketing or promotional purposes.

INFORMATION SHARING

We may disclose personal information when reasonably necessary to:

• Provide services you request;
• Work with vendors and service providers acting on our behalf;
• Protect the rights, safety, security, or property of TOI, our patients, or others; or
• Comply with applicable laws, regulations, court orders, subpoenas, or other legal processes.

We do not sell personal information for third-party marketing purposes.

The provisions above concerning Mobile Information and SMS Consent control with respect to mobile phone numbers and SMS/text messaging opt-in and consent information.

COOKIES AND SIMILAR TECHNOLOGIES

Our website may use cookies and similar technologies to support website functionality, remember preferences, understand how visitors use our website, improve user experience, and analyze website traffic.

Some of these technologies may be provided by third-party service providers acting on our behalf. You may be able to control certain cookies through your browser settings. Disabling cookies may affect the functionality of certain portions of the website.

DATA SECURITY

TOI uses reasonable administrative, technical, and physical safeguards designed to protect information collected through our website against unauthorized access, use, alteration, or disclosure. However, no method of electronic transmission or storage can be guaranteed to be completely secure.

THIRD-PARTY WEBSITES

Our website may contain links to websites or services operated by third parties. TOI is not responsible for the privacy practices, security, or content of third-party websites or services. We encourage you to review the privacy policies of third-party websites before providing personal information.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other circumstances. Any revised Privacy Policy will be posted on this page with an updated “Last Updated” date.

CONTACT US

If you have questions about this Privacy Policy or TOI’s privacy practices, please contact us at compliance@ocpmgmt.com.

For questions regarding the privacy of your medical information or your rights under HIPAA, please refer to TOI’s Notice of Privacy Practices.